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Verified & Common Mark Certificates (VMC & CMC)

Verified Mark Certificates
& Common Mark Certificates

Prevent Email Impersonation or Fraud Email with VMCs and CMCs

Prevent Email Impersonation & Fraud with VMC & CMC

In today’s digital landscape, where phishing attacks are increasingly sophisticated, businesses need tools to build trust with their customers. By implementing Verified Mark Certificates (VMC) or Common Mark Certificates (CMC), companies can enhance email authentication, ensure their communications are recognizable, and improve customer engagement.

VMC and CMC are digital certificates designed to enhance email security and boost brand recognition in email communications. They help businesses establish trust and ensure their messages are visually identifiable by recipients, thus reducing the risk of email-based fraud and phishing.

Verified Mark Certificates (VMC) are digital certificates that allow organizations to display their registered logo next to their emails in supported email clients (like Gmail). To use a VMC, businesses must implement Domain-based Message Authentication, Reporting, and Conformance (DMARC) to confirm the authenticity of their emails. This not only adds a layer of security but also enhances brand visibility and credibility by showing recipients that emails are legitimately from a trusted source.

Common Mark Certificates (CMC) serve a similar purpose but are typically used for verifying the authenticity of email senders without requiring the use of a registered trademarked logo. While VMCs require trademark verification, CMCs are generally more flexible and can include other forms of identifying marks or images to represent the sender.

Stronger Brand

VMCs & CMCs display your logo in your email recipients' Inboxes to enhance your brand authenticity and brand recall

Better Security

VMCs & CMCs endorse identity authentication and security validation checks for your organisation's email

Better Deliverability

VMCs & CMCs improve deliverability of your emails and give visual confidence to recipients to open your emails

Prevent Email Impersonation or Email Fraud

Verified & Common Mark Certificates

You can easily prevent email impersonation or email fraud by adopting the VMCs or CMCs through the following steps:
1. Choose the certificate that suits your needs. VMCs for registered trademarks or government seals, and CMC for trademarks with at least one year of prior use. Ensure your logo is in .SVG format and meets ownership requirements (VMC require a trademark, while CMC accept proof of prior use).
2. Enforce DMARC standards, which prevent phishing and spoofing while giving you control over email security.
3. Once DMARC is validated, submit your .SVG logo to DigiCert, which will provide a PEM-encoded certificate chain. Host both files on a publicly accessible server (or use DigiCert hosting) and update your BIMI record with the file locations.
verified common mark certificate
Your logo appears next to your email, upon completion of Verified Mark Certificates or Common Mark Certificates

Contact us for a quote.

Let us help you with either the Verified Mark Certificates (VMCs) or Common Mark Certificates (CMCs) that meet your organisation’s requirements.
Our service price is transparent and depends on the scope you require, which could be either, or all of the services below:

  • VMCs or CMCs only
  • Enrollment, Verification & Implementation of Mark Certificates
  • Brand Identifier Compliances covering Brand Indicators for Message Identification (BIMI), Domain-based Message Authentication, Reporting & Conformance (DMARC), Domain Keys Identified Main (DKIM), and Sender Policy Framework (SPF)

The eligibility for CMC is as follow

  • The logo has been in use on your website for at least 12 months, visible on archive.org

The eligibility for VMC is as follow

  • Provide evidence of trademark ownership of the logo

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Frequently Answered Questions

What are VMCs and CMCs?
A Common Mark Certificate (CMC) enables companies to display their logo next to emails in recipients' inboxes, even before the message is opened. This logo serves as a visual confirmation of the organization's DMARC compliance and verifies its authenticated identity. Unlike a Verified Mark Certificate (VMC), a CMC does not require the logo to be trademarked, making it a more accessible option for businesses seeking to enhance email authenticity and brand presence.
Should I get the VMC or CMC?
If you have a trademarked logo, you are eligible to obtain a Verified Mark Certificate (VMC). With a VMC, your logo must appear within the inbox reticle (i.e., a circular frame) without any alterations. On the other hand, if your logo has been in use on your website for at least 12 months, you can qualify for a Common Mark Certificate (CMC). CMCs offer more flexibility, allowing for minor modifications to the logo while still ensuring brand recognition in the inbox.
Where can I get the VMC or CMC?
You can obtain a CMC or VMC from a trusted certificate authority or provider that offers a CMC, like DigiCert. SecureAX partners with DigiCert to make the process easy for you as we offer a holistic solution to simplify the implementation and compliance for you.
Do I need to use your email service?
No, you can use your existing email service while we assist you with either the VMCs or CMCs that you require.
What is Brand Indicators for Message Identification (BIMI)?
Brand Indicators for Message Identification (BIMI) is a new email specification that strengthens email authentication and boosts brand visibility in supported email clients. By integrating BIMI with existing protocols like DMARC, SPF, and DKIM, it offers a robust solution to prevent domain impersonation, improve email security, and enhance brand recognition directly in recipients' inboxes.
Which email providers support BIMI?
You can check out the list here - https://bimigroup.org/bimi-infographic/
Can CMCs prevent email impersonation?
Yes! With a Common Mark Certificate (CMC), there is still a thorough verification process to ensure authenticity. This process begins by verifying that the logo is not registered to another organization and confirming that it has been consistently used by your business for at least one year. Additionally, you must prove ownership of your email domain and ensure that your emails are authenticated as being sent from your corporate domain. Moreover, it’s essential to confirm the identity of the person applying for the CMC on behalf of your organization and verify that they are authorized to represent your company. By partnering with SecureAX, you can streamline this entire process. SecureAX provides end-to-end support, handling the verification steps for you so that your organization can secure its CMC without the hassle.
Can I upgrade from a CMC to VMC?
Yes, first you will need to get a registered trademark for your logo and then acquire a new VMC which will require a new verification process. If you partner with SecureAX, we can guide you through the VMC process and ensure everything gets set-up properly.

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